close-icon
Krsna - ISKCON

Krsna - ISKCON

Redesign of the official app of ISKCON

ISKCON — International Society of Krishna consciousness. Many of us know it is truly a huge international brand but, there are very few who know about its legit Tech team operating from Juhu, Mumbai. People often ask me how I got involved in the whole process? How did they approach me? Basically, after my 2015 summer intern @ Bewakoof.com, I was referred by the co-founder to one of his friends who was a volunteer at ISKCON, Juhu. They called me up when they had the idea in mind. Thus the relation

Whom does the app serve?

The previous app available on the Play Store was a clear example that banished stereotypical arguments and proved that devotion apps don’t just serve only a specific cult  i.e. senior citizens, temple devotees etc. The fact worth mentioning is that among the earlier 10,000(approx.) users of the previous version, a huge chunk of them were teenagers. Thus the analytics gave us a push to cater to the multiple faceted user-base and ship an app for everyone.

What does the app do?

The previous app was divided into four major sections — feeds, images, music, philosophy(books, quotes, teachings, Gita etc.). But in the new version, we decided to handle much more quality content and in a much more organized way. Keeping all the previous sections we broke down the app into 4 major parts in terms of content:

1. Feeds — Curated content for the user every day, with other updates including events related to Krishna
2. Gita — The most important parts of the previous app. We made this section more efficient, attractive and retention worthy.
3. Krishna — Dedicated section related to Krishna’s life — stories, facts, philosophy, quotes, names etc.
4. Library — The collection/hub for media, books etc. further subdivided into — music, videos, gallery, and books.


Information architecture

The cells marked in purple is the major interactions involved in the app.