The ChallengeThe issue was not just to commute goods from one place to another. Transport was a two faceted product and we needed to create two independent personas to proceed ahead with building the product.The major issues involved:
Functionality ModuleThe functionality draft provides the overview of the features. They help think through the design decisions, to create and provide a useful user experience.
Persona developmentWe should always understand that getting hold of the exact character is never possible just by individual knowledge. However, we might get somewhat close by doing some market research i.e. asking actual people about their requirements. We actually went to potential users of the product and did short interviews with them.
A customer would be a busy man and does not have the time to arrange for all the amenities. He needs a service that can handle everything starting from picking up the goods, a proper tracking service and on top of if he does not have a proper idea of what everything is going to cost.
On the other hand, transporters would have the main functionalities as fleet management and quote placing. They would want to optimize their whole process cost and thus would also require proper tracking of their trucks in transit and in the idle state.
Product information architecture
For convenience sake only the app screens shall be shown from now on. Consecutive website screens shall be covered in another post.
WireframesI prefer getting the rough ideas from my mind directly on a paper. Pen and paper are my weapons of choice for making wire-frames. It is fast, convenient… and most importantly it is rough.
The tracking was done through their custom build tracking device that they were already using for logistic services via the parent company Maruti 3PL.
Product screens - Transporter app
This basically covers all the major interaction considered in the first beta of the app. You can find the website version of the same in a later post that I shall link as soon as I finish drafting it.
I hope this process has helped you figure out the procedure of designing an application end to end. By no means is this the perfect one. Although there is always a process from every project that you might find appropriate for your product.